Image Marketing Group Ltd

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Image Marketing Group Ltd's consulting services, can help your business:

Increase your customer base.

Get more business from your current customers.

Identify when your customers are ready to buy.

Penetrate new markets.

Broaden your distribution channels to increase sales & profits.

Make your current advertising and promotion budget work more effectively without increasing costs.

Make better use of free publicity to enhance your company's or organization's image and sales.

Use pricing as a proactive weapon while earning more profits.

Make participation in Trade Shows & Seminars more productive.

Create an effective Internet Strategy for your current business.

Compete more successfully in the global marketplace.

STRATEGIC PLANNING

Strategic Insight works with clients to develop a comprehensive 10-Step Strategic Marketing Plan that describes what you want to achieve and what steps you'll take to reach those objectives.

The FINAL PRODUCT of this process is a set of specific Action Steps that clearly state:

WHAT is to be achieved.
HOW it will be achieved.
WHEN it will be achieved.
WHO is responsible for implementing each Strategy.
WHAT RESOURCES (time, people, and money) will be required to implement each Strategy.
HOW WE WILL MEASURE OUR PROGRESS towards achieving each Goal.

MARKET RESEARCH

Whether your need is for:

Customer Surveys
Market Feasibility Studies
Employee Satisfaction Surveys
Ad Testing
Advisory Panels
Focus Groups
or, even an outside expert's analysis of your own existing data

Image Marketing Group Ltd. can provide the type of Market Research you need to make the right business decision.

For more information on our Market Research capabilities contact us.

COMMUNICATION STRATEGIES

We can help you to develop an effective and comprehensive Communication Plan that clearly defines your:

Target Audience
Unique Market/Brand Positioning
Message
Customer's Motive for Purchase
Customer's Decision-making Process
Most Efficient Method for Delivering your Message
Process for Measuring Customer Response

In many cases, we have been retained by clients to review their current Marketing & Advertising expenditures and have been able to make recommendations that would generate more impact, increase their reach and frequency with their target audience, and improve their customer responsewith the same, or even less, expenditure.

WEB SITE DESIGN

WE CREATE BUSINESS-RELATED WEB SITES FOR CLIENTS, DESIGNED TO:

Enhance their corporate image and Broaden their online exposure to the right target audience. Increase online sales. Improve customer service. Cross-promote with other corporate marketing activities. For Organizations & Associations:

Increase membership . Save thousands of dollars in postage and printing by delivering "traditional" association information (membership directories, calendars of events, seminar information, newsletters, etc.) to members via the internet.

The KEY to building return traffic at your internet site is to offer unique and valuable information in an entertaining and interactive way, and to change the content frequently.

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INTERNET MARKETING

So you've got a web site. Now what ??

The old saying, "Build it and they will come", is no longer true. With more than 200 million web sites on the Internet, successful companies understand that they must "market" their web site in order to draw visitors to their site.

The inherent problem with the Internet is that there's no "drive-by traffic". Unless someone knows your exact URL, they'll never find you. Making your web address more accessible to your target market is what "Internet Marketing" is all about.

We help companies to "market" their web sites through a number of proven strategies using Search Engines, Interactive Ad Banners on Complementary Web Sites, targeted Email, Newsletters, Strategic Alliances, Affiliate Programs, NewsGroup participation, Specialized Directories, Surveys, Contests, Written Articles, Public Relations, and more.

We also consult with companies and organizations on how to best use the power of the Internet to support, enhance, and supplement their other, more

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PRODUCT DEVELOPMENT

You can rely on our many years of practical experience in this field to help you reposition, upgrade, modify, extend, or find new uses/new markets for your current products or services.

We can also help you in the creation of new products or services to meet the emerging customer needs in the marketplace.

PROMOTIONS

Strategic Insight can design, supervise, and implement the successful execution of various consumer promotions, such as sweepstakes, in-packs, on-packs, gifts with purchase, rebates, cents-off coupons, cross-merchandising strategies, or any other value-added promotions designed to accomplish your specific sales and marketing goals.

We can also develop, coordinate, and monitor customized trade promotions for your sales force, wholesalers, or retailers to help you gain increased sales attention, expanded distribution, improved shelf position, or any other trade objectives you may have.

OUR FEES

Image Marketing Group Ltd works on an hourly fee basis, plus client-authorized out-of-pocket expenses.

Costs may range from less than $ 500 to more than $ 25,000 depending upon the scope of the project as defined by the client. A no-cost, no obligation initial consultation is always available.

A typical cost to have IMG create a comprehensive and effective 10-Step Strategic Marketing Plan for your company or organization would most likely fall into the $ 2,500 to $ 7,500 range. Of course, every situation is different, so please don't hesitate to contact us to discuss your particular need.

A written estimate and timetable is supplied to the client prior to the initiation of any assignment, if desired by the client.

Generally, an advance retainer is required to begin each new assignment. This advance is deducted from detailed billings for actual work completed each month.